Ideas to concept

Brainstorming

In the brainstorming phase, all types of ideas are come up with to not restrict creativity and allowing to find the best solution. After having done that, the ideas are critically examined to find the pros and cons of each of them and seeing which should be worked out further. In the end the ideas can be categorised into four groups.

Firstly, pods, that have the highest quality guarantee, are comfortable and familiar to the users as they are the market standard now. However they come with many sustainability concerns and are very competitive. Improvements could be made in the material of the pod as standard pods are made from plastic or aluminium. Utilising a biodegradable material would drastically increase the sustainability of the coffee pods. Therefore, if the group decides to with this idea, great emphasis should be on material research for the pods.

Secondly, refillable pods are considered, where the user needs to fill up a compartment with coffee each time after using. This idea has the benefits of being more cost-effective, more customizable as the coffee blend can be chosen and switched up easily and it is more sustainable as pods. There is also more potential for a fresher cup of coffee compared to pre-packaged pods. However, it is way less convenient, being more time-consuming and messy. It is also hard to master the process of filling the pods correctly, leading to variations in quality.